The restaurant industry has a marketing problem, but not the one you think.
In this episode, Rob Henley looks at what "The Bear" and The French Laundry actually understand about getting people to care, and why most of what we call restaurant marketing is a tax you pay for not having a reason to exist.
This isn't a social media strategy. It's not a checklist. It's a conversation about the difference between making something people might try and making something they'll tell a story about, and why that distinction matters more than any ad budget.
