You're not selling your business. Good, this episode isn't asking you to. It's asking something sneakier: if a stranger with a checkbook walked through your company tomorrow, what would she actually find? Rob takes an imaginary buyer on a room-by-room tour of a typical small business, the owner's head, the empty processes drawer, the customer list that's really one friendship, the calendar that doubles as the org chart, and shows why every discount a buyer would demand is a price you're already paying. A business a stranger could buy is simply a better business to own.