Season finale. Black Friday is coming, and everyone assumes you're in. This episode is about the option nobody prices out: sitting it out on purpose. Rob walks through the margin math behind a forty-percent discount, meets a candle maker who had her best sales day and her worst payday at the same time, and visits the frame shop two towns over that skipped the whole circus and kept its January. A discount is a tool, not a tradition. One hour of homework included. No countdown timers were harmed.